SSG Group
About SSG

A fertilizer trading group built across three countries.

The SSG team
Who we are

SSG trades and brokers fertilizer, connecting international producers with Asian agricultural markets.

Three operating companies in Singapore, Vietnam and Australia, established between 2016 and 2022.

Expansion
  1. 2016
    SSG International Pte Ltd
    Singapore
  2. 2019
    SSG Investment Co., Ltd
    Vietnam
  3. 2022
    Rich Farm Agri Pty Ltd
    Australia
    Rich Farm fertilizer packagingLearn more about Rich Farm Agri(opens in a new tab)
Proof of delivery

Shipment records

SSG has handled approximately 3.8 million metric tons across fertilizer categories including NPK, DAP, Urea, MOP, SOP and organic fertilizers. Our sourcing network connects producers across Europe, China, Korea and CIS markets with customers across Asia.

These shipment records provide SSG's trading and delivery activity.

MV Baltic Bay welcome ceremony
Record 01 · npk shipment

MV Baltic Bay

Commodity
NPK
Tonnage
33,000 MT
Port
Ba Ria Serece Port, Vietnam
Date
June 2024
MV Philippos welcome ceremony
Record 02 · dap shipment

MV Philippos

Commodity
DAP
Tonnage
36,000 MT
Port
Phu My Port, Vietnam
Date
November 2024
MV Phoenician welcome ceremony
Record 03 · NPK shipment

MV Phoenician

Commodity
NPK
Tonnage
24,000 MT
Port
PTSC Phu My Port, Vietnam
Date
July 2025
Record 04 · dap shipment

MV Star Challenger

Commodity
DAP
Tonnage
39,000 MT
Port
PTSC Phu My Port, Vietnam
Date
March 2025
People

Meet Our Team

  • Portrait of Nguyen Duc An Son
    Nguyen Duc An Son
    Founder and CEO
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    Mr. Son’s career in agricultural commodities began in 2007, representing the Philippines Phosphate Fertilizer Corporation in the Vietnam market.

    He later joined the Swiss-based trading house Mekatrade Asia Pte Ltd as Country Manager, where he managed a diverse portfolio of fertilizer products—including NPKs, DAP, and Ammonium Sulphate—with annual sales exceeding 250,000 metric tons.

    Through this role, he gained extensive, hands-on experience in complex distribution, product planning, and strategic marketing, including farmer promotion programs for new products. Beyond commodities, Mr. Son is an active Venture Capitalist and co-founder of Javis Ventures, a Tokyo-based firm investing in Vietnam’s technology sector. He is a sport enthusiast; he is holding a Black Belt in Brazilian Jujitsu.

  • Portrait of Mrs. Le Thi Thuy Ha
    Mrs. Le Thi Thuy Ha
    Co-founder / Financial Operations
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    Mrs. Ha is the co-founder of SSG Investment Co., Ltd and Rich Farm Agri Pty Ltd and leads the group’s financial operations. She is responsible for overseeing all fund allocation and financial-related activities for the company. Prior to co-founding SSG and Rich Farm, Mrs. Ha served for over 15 years as the Chief Accountant for TRG International, a diverse firm with divisions in IT outsourcing, enterprise solutions, and F&B services.

    Mrs. Ha holds both a BSBA in Accountancy and a Master of Financial Engineering from De La Salle University in Manila, Philippines.

  • Portrait of Mr. Nguyen Ngoc Thang
    Mr. Nguyen Ngoc Thang
    Head of Specialty Fertilizer Distribution
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    Mr. Thang leads the group’s agricultural distribution operations as the CEO of Rich Farm Vietnam Co., Ltd., a subsidiary of SSG Investment.

    In addition to managing Rich Farm’s operations, Mr. Thang is responsible for identifying and developing new venture opportunities within the agricultural industry for SSG Investment.

  • Portrait of Mrs. Hoang Kim Thu
    Mrs. Hoang Kim Thu
    Deputy Director
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    Mrs. Thu is a foundational member of the SSG Group, having managed its trade operations since the company’s inception in 2016.

    As Deputy Director of SSG Investment Co., Ltd, she oversees all day-to-day operations for the company in Vietnam. She also continues to direct all international trade activities for the entire SSG Group, including the strategic sourcing of products from Japan and Europe for our diverse clients.

    Prior to SSG, she spent over six years at the Ho Chi Minh City Branch of Petrovietnam Fertilizer and Chemical Corporation, one of Vietnam’s largest government-owned conglomerates, where she oversaw import and export activities for fertilizer and chemical products.